Rockhamptom’s Beef Australia 2021

Organisers say 63 tonnes of beef was consumed and more than 115,000 people made their way through the gates of Beef Australia 2021 in Rockhampton last week.

Key points:

  • Beef Australia worked with Queensland Health to enact a COVID safe plan
  • The Prime Minister, Deputy Prime Minister and Queensland premier were among 39 politicians who attended
  • The Rockhampton Mayor says flow on benefits to the region will continue for years to come

Beef Australia vice-chairman Russell Hughes said the event, which happens every three years, was embraced by a record number of people from the wider beef cattle industry and central Queensland community.

“We’ll have firm numbers later on today but Friday we passed that 100,000 mark and the gates still had many hours to go, so we’ll exceed that quite easily,” he said.

Beef Australia said 115,866 people attended the event. 

“Even the Monday alone, the public holiday we had 31,540 people – that’s up about 25 per cent on 2018,” he said. 

Chef Sam Burke using tongs to flip a steak, hot coals and smoke coming from grill.
Meat and Livestock Australia chef, Sam Burke demosntrating how to cook the perfect steak.(ABC Capricornia: Erin Semmler)

Visitors came with empty stomachs, ready to taste the industry’s finest cuts.

“We consumed in excess of 63 tonnes of beef during the week — that’s two semi-trailer loads of beef,” Mr Hughes said.

“That’s without the independent food contractors and retailers, it was just the beef we went through.”

People wearing boots and hats walking around on a road.

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